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A letter to The Star: Repackage our cultural gems

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MALACCA’S and Penang’s historical past and multiracial cultures are hidden gems for attracting local and foreign tourists.

A revolving tower and ferris wheel are commodities anyone can buy with money and install in their city.

Kandy in Sri Lanka revived its traditional dance, religious rituals and arts through the annual Esala Perahera or Esala Procession. Today this religious ceremony has grown into one of the most splendid sights in Sri Lanka and Southern Asia. This carnival attracts a lot of devotees and foreign tourists each year, and Kandy city is jam-packed during the five-day festival.

Penang and Malacca with their rich and diversified cultures and festivals should be repackaged and promoted to international tourists.

For instance, Thaipusam and Nine Emperor Gods processions can be promoted actively and aggressively to India and the Great China markets, a combined 2.5 billion population.

We can also learn from Vigan City in the Philippines, another world heritage city, where the horse cart or horse drawn carriage is one of the top tourist attractions.A bag hangs on the back of the horse to collect its droppings for maintaining street cleanliness at all times.

The bullock cart, a common […]